Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the world. Not in the market to make a corporate video? Really, Clifford’s advice applies for any medium you choose through which to tell your company’s story.

My conversation with Valeria Maltoni. The Ask(?)Away format is a more fluid type of conversation, one begun on email over a topic between two bloggers and continued with the readers' comments on this blog.

The "5 Laws" of a Remarkable Corporate Video serves as a creative "springboard" to help micro (1-2 person) companies use video creatively and uniquely...like an "escape route" from the "same old, same old" video techniques.

Tom's blog is full of great storytelling insight and in this interview he shares some secrets about filming and creating insightful company stories. Tom also has a superb list of "Ten Tips to Create Your Remarkable Company Video" on his blog.

The first in this series of interviews and conversations with visionary entrepreneurs is one of our very own zaadzters. Thomas R. Clifford, also known as Director Tom, describes himself as a ”Corporate Documentary Filmmaker” who is “moving people with moving visions”. He is a man who has chased his artistic and professional vision straight to the birth of Spiral Story, his co-creation with Jatin DeSai. How did Director Tom get from being an insurance company employee to managing his own artistic enterprise?

LinkedIn profile

My "Quought for the Day." Quought = Question that provokes thought. Questions are important. Thinking is important. Questions that make you think are very important! So, what is the ONE important question a person should ask himself or herself in 2007?

Most marketing departments don't know how to make a corporate video worth talking about. When it comes to producing corporate videos, most internal marketing departments are "safe departments." "Safe" works. "Safe" is easy. "Safe" will keep your job. "Safe" sells. "Safe" gets me through the day.

Director Tom, a fabulous Squidooer and remarkable storyteller, is having remarkable success with his business, with his fan base, with his blog. His business is making corporate videos. His passion is storytelling. Why is Squidoo useful to him? Because it is a point of conversation and interaction with people who want their businesses to benefit from remarkable storytelling.

Q: WHAT DO "DIRECTOR TOM" FILMS LOOK LIKE? A: Like having your own PBS show...on caffeine (sort of.) I'm Thomas R. Clifford and this is how YOUR corporate film can look. Cruise over to my "Director Tom" blog. A lot of folks say it's cool and different. Grab the feed or email updates. I've spent 23 years defying "traditional" looking corporate videos. You and I have seen them. They can be B-O-R-I-N-G! A long time ago I mentored under the best filmmakers and storytellers. Since then, I've been igniting conversations, telling stories and branding organizations for folks like: Deloitte, Honeywell, Lincoln Financial, VBrick, UCONN, Loctite, The Epilepsy Foundation, The Hartford Financial Services Group, Timex and more.

A fun bit.