Search engine optimization (especially for Google) basically comprises of two factors: on-page optimization and off-page optimization. On-page optimization involves the manipulation of page components like titles, content and text links, to rank well for Google. Off-page optimization involves getting more links from other websites directed to your website. Note that since Google changes its algorithm very frequently, you have to continually keep updated on the latest changes to the search engine industry to keep your site on the top of search engines.lot of information is available to read at http://www.seoinwebsite.com.