Sara Hurd is a Certified Franklin Covey Coach (CFCC), Certified Self-Management Coach (CSMC) and graduate of Legacy Learning Coach Training, and has been a coach and coach trainer for Franklin Covey Coaching and Professional Education Institute since 1998. She was the founding editor of Worldwide Association of Business Coaches’ (WABC) Business Coaching Worldwide, and a full member of WABC, International Coach Federation (ICF) and International Association of Coaches (IAC).

In 2003, Sara founded Keyway Strategies LLC, a coaching company specializing in helping small business owners grow their businesses, navigate a sea of technological tools, and create healthy relationships with themselves, others and their businesses.