ALEX GERWER
Long Beach, CA
asg_akn@yahoo.com
STRATEGIC PLANNING, BUSINESS DEVELOPMENT & MARKETING EXECUTIVE
Strategic thinker with proven success in the medical product and technology industries. Well regarded as a visionary leader and presenter who has served organizations ranging from standards committees to boards of directors. Areas of expertise include:
• Acquisition Due Diligence • Business Valuation
• Joint Venture Cultivation • Licensing
• Technology Transfer • Program Management
• Regulatory Affairs • Identifying Business Opportunities
• Technology Assessment • Market Research
EDUCATION
University of California; San Diego, CA; Medical School, 1985
March of Dimes Research Fellow (1982)
California Institute of Technology; Pasadena, CA; Masters of Science in Chemical Physics, 1978
Earl C. Anthony Fellow (1976 – 1977)
University of Michigan; Ann Arbor, MI; Bachelor if Science in Chemistry and Physics, 1976
Moses Gomberg Fellow (1973 – 1976) William A. Branstrom Prize (1972)
EXPERIENCE
SIEMENS ENTERPRISE NETWORKS (SEN), Cypress, CA 2006 to 2008
(A company focused on providing communication capabilities to enterprise customers)
Director of Healthcare Solutions Business Development and Strategy
Evolved a process for the delivery of unique and relevant communication solutions to wide range of healthcare customers. Responsibilities included: formulating and specifying healthcare solutions; working with Marketing to create materials supporting healthcare-specific solutions, including educational materials for the sales force; supporting and leveraging partnerships and internal / external business alliances; requesting product modifications key to the healthcare portfolio; providing support for healthcare sales opportunities; leading Siemens’ presence at healthcare trade shows. Spoke on healthcare solutions at various venues.
Additional activities involved securing healthcare-specific market intelligence, identifying partners, as well as cultivating and maintaining relationships with consultants, analysts, and publication editors.
• Evolved solution-oriented go-to-market strategy spanning all business units and product groups
o Clinical Notification Solution which dispatches alerts and messages from nurse call and patient monitoring systems to most appropriate communication end-point for mobile clinical users
o EMR + Unified Communications Platform: Soarian + OpenScape to facilitate mobile clinical collaboration
• Created and presented solutions positioning to both internal and external customers
• Bolstered the company’s presence at major healthcare IT trade shows and supported the company’s healthcare market presence at telecommunications trade shows and user group meetings
o HIMSS
o User Groups: Innovations and JUST
o Telecommunication Trade Shows: Interop and VoiceCon
• Cultivated healthcare components to company-wide partnerships
o Technology: IBM and Intel
o Channel: Blackbox and Verizon
• Supported healthcare-specific alliances
o Draeger
o Siemens Medical
o Rauland Borg
AKN, San Diego, CA and Long Beach, CA 1990 to 2006
(A management consulting firm providing services to medical product companies)
Principal Consultant
Business development and strategic planning services for medical product companies. Clients include Nortel, Acer America, Viasys Healthcare, four divisions of Johnson and Johnson, and Medtronic. Projects included: strategic plan design and implementation; assessment of client’s market strengths / weaknesses; development of plans for expansion, driving penetration into new markets; structuring / implementing divestitures; creating / managing business alliances; identifying acquisitions and joint ventures; designing, managing, and analyzing clinical trials (including clinical monitoring); assessing in- and out-licensing opportunities; specifying product requirements; managing investment portfolios; and valuing businesses.
Assistance was also provided in due diligence, opportunity search, and business valuation for over a dozen venture capital firms. Also managed healthcare equity investments in publicly-traded medical product companies.
• Served as interim manager of a healthcare market vertical for a major telecommunications company
o Evolved solution-oriented go-to-market strategy spanning business units and product groups
o Created and presented solutions positioning to internal and external customers
o Led presence at major healthcare IT trade shows and supported healthcare market presence at telecommunications trade shows
• Created a telemedicine start-up
• Structured and initiated a spin out of 13 healthcare subsidiaries from a large technology company
• Participated in the creation of a five-year strategic plan for a division of a major healthcare company
• Developed the marketing strategy for an anti-viral drug program responsible for $200 million in revenues
• Participated in the implementation of a $150 million acquisition by a large healthcare company
• Identified two venture investments which achieved over 45% annualized returns to venture firm clients.
NIHON KOHDEN AMERICA, Irvine, CA 1988 – 1990
(A medical electronics company with worldwide sales of $440 million during fiscal 1990. The company makes and sells products in the neuro-diagnostics, cardio-diagnostics, and integrated patient monitoring area)
Manager of New Business Development
Identified and assessed clinical needs in the U. S. corresponding to the Company’s business units. Developed market expansion strategies, exploiting changes in clinical practice and healthcare reimbursement. Prioritized U. S. clinical needs and translated those needs into product opportunities, providing written specifications and working with the company’s development groups in Japan. Prepared the company’s strategic development plan in the U. S. Managed a product development effort within my group in the U. S. Negotiated licensing and OEM arrangements involving U. S. companies. Investigated the feasibility of acquisitions. Developed marketing plans for new product introductions and presented those plans to management.
• Developed the specification and introduction of a new integrated patient monitor designed for use in the operating room which resulted in $1.2 million in revenue during fiscal 1990
• Launched a remote access monitor designed in the U S which produced $0.5 million in revenues
• Negotiated OEM arrangements with Arzco and Sensormedics, resulting in sales exceeding $3.0 million.
DIATEK, INC., San Diego, CA 1986 – 1988
(An early-stage, privately-held designer / manufacturer of electronic medical thermometers and anesthesia monitors)
Research Scientist
Responsible for furthering the development and clinical support medical devices Investigated a number of new aspects of electrophysiological monitoring. Developed new business opportunities and strategic partnerships.
BOARD POSITIONS
Mekanika (Miami, FL) Uroplasty (Minneapolis, MN)
PROFESSIONAL MEMBERSHIPS
Anesthesia Patient Safety Foundation (1989 – 1994)
IEEE Medical Information Bus Committee (1988 – 1990)
LINKS:
* LinkedIn (http://www.linkedin.com/pub/1/264/32b)
* Ecademy (http://www.ecademy.com/user/alexandergerwer)
* Xing (https://www.xing.com/app/profile?op=profile_details;name=Alex_Gerwer)
* Naymz (http://www.naymz.com/search/alexander/gerwer/2051188)
* HTA (http://hta.collectivex.com/network/show_profile/127442)
* CEO Crossing (http://www.ceoxing.com/profile/AlexGerwer)
* Link to Your World (http://www.linktoyourworld.net/profile/alex_gerwer)
* Spoke (http://center.spoke.com/profiles/ASG?preview)
* Toronto Entrepreneur Group (http://entrepreneur.meetup.com/34/members/7596248/)
* Konnects
(http://www.konnects.com/profiles.jsp?MemberId=359784)
* Job Fox
(http://www.jobfox.com/people/AlexGerwer)
* Bright Fuse
(http://www.brightfuse.com/alex-gerwer)
* Much More Media Network
(http://muchmormedianetwork.ning.com/profile/AlexGerwer)
* UNYK
(http://www.unyk.com/en/id/10660908)
* Jobster
(http://www.jobster.com/people/alexgerwer)
* Visual CV
(http://www.visualcv.com/asg)
: Alex Gerwer
